ABOUTThe Person behind the content.
ABBEY TIPTON
Hi, I’m Abbey — a content creator and marketing professional with a love for visual storytelling and the strategy behind it.
I approach content with both sides in mind: how it looks and how it connects. My background in marketing has taught me to think beyond simply creating something aesthetically pleasing. I think about the audience, the brand, the platform, and the story we’re trying to tell.
I’m especially drawn to short-form content that captures the personality of a place — the people, details, atmosphere, and little moments that make a brand feel like itself.
BACKGROUNDCreativity backed by marketing.
My education, certifications, and professional experience give me a strong foundation in both the creative and strategic sides of marketing — allowing me to create content that not only looks good, but also serves a purpose.
I believe in simple ideas, strong relationships, and lasting impact. What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
01
EDUCATION University of Cincinnati
Bachelor of Business Administration
Marketing
2025
02
CERTIFICATIONHubSpot Academy
Content Marketing Certification
Adobe
HubSpot Academy
Photoshop Certification
Social Media Marketing Certification
03
CURRENT ROLE Marketing Director
SMI / Intrepid Research
Marketing Strategy
Social Media Management
Paid Advertising
Email Marketing
Web & Analytics
Event Marketing
Content Creation
EXPERIENCEMarketing beyond the feed.
My professional experience spans social media, digital advertising, email marketing, website management, analytics, and campaign strategy. Working across different areas of marketing has given me a broader understanding of how content fits within a brand’s overall strategy and why strong creative should have a purpose beyond simply looking good.
TOOLS AND SKILLS
APPROACHWhat I bring to the process.
I combine a creative eye with a strategic mindset to create content that not only looks good, but also aligns with a brand’s goals and audience. Every project is a collaboration, and I approach it with intention, curiosity, and a focus on what makes each business unique.
01
CREATIVE THINKING
I love developing concepts that go beyond simply capturing what’s in front of the camera. I find the details, moments, and ideas that make content worth watching.
02
BRAND AWARENESS
Every business has its own personality. I create with that identity in mind so the finished content feels specific to the brand, rather than something that could belong to anyone.
03
MARKETING PERSPECTIVE
My marketing background keeps me thinking about the audience, platform, and purpose behind the content alongside the creative itself.
OUTSIDE THE EDIT
A few things I love.
When I’m not filming or editing, you’ll probably find me traveling somewhere new, hiking, trying a restaurant I haven’t been to yet, or planning whatever project I’ve convinced myself I need to start next.